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Social Media Portfolio

Content that performs.
Systems that scale.

Marketing & MIS at Baylor, running multi-brand social accounts that have crossed 220M+ views. I create the content, manage the creators, and run Meta Ads at $50K to $100K in monthly spend, the full pipeline from hook to conversion.

TikTok profile screenshot
Instagram profile @j.xjohnson
Creed TikTok screenshot
220M+Combined views

Across TikTok and Instagram, all accounts

55K+Followers

Grown across multiple account voices

7.9MLikes

On @NotJax alone, 55M+ lifetime views

$100KMonthly ad spend

Meta Ads campaigns managed end to end

Instagram @j.xjohnson profile
TikTok @NotJax profile
Instagram @j.xjohnson

150M+ views since January, 26.9K followers, 106.3M accounts reached in the last 30 days.

TikTok @NotJax

55M+ lifetime views, 20K followers, 7.9M likes, and $15K+ from brand deals.

Watch the work

The videos, live.

Pulled straight from the accounts. Scroll any feed below to see the latest posts, or tap through to the full profile.

Social Accounts & Roles

Platforms, numbers, and proof.

Eight active roles across content creation, brand partnerships, and institutional social media, every account built from the ground up with performance as the measure.

Skills & Tools

Platforms, tools, and working strengths.

Built around running a full paid ads pipeline, high-volume creative production, and the content management systems that keep dozens of creators on schedule.

Paid Ads & Performance

Meta Ads ManagerPaid Ads Pipeline$50K–$100K SpendCreative TestingA/B TestingAudience TargetingConversion TrackingCampaign Optimization

Content Production

Short-Form VideoHook WritingUGC Creation60 Creatives / WeekTikTok StrategyAI-Generated ContentCapCutAdobe PremiereCanva

Management & Growth

Creator ManagementContent CalendarPosting SchedulesBrand OutreachSponsorship ROICampaign PlanningTikTok AnalyticsInstagram Insights
HubSpot Social Media Marketing

Training in strategy, content planning, measurement, and campaign optimization across major social platforms.

Salesforce Trailhead

20,000 points and 80+ badges focused on marketing automation, campaign management, and digital marketing strategy.

Let's make something that performs.

Open to social media management, content and paid media, and creator partnership roles. Reach out through whichever channel fits.

Looking for the technical work?

Dashboards, AI builds, a deployed chatbot, the SAP pitch ecosystem, and the 4V98 coursework all live on the extras page.

View extras →